The New Era of Business Software and Reporting

When you hear the words «business software» or «reporting,» your mind might wander to binders filled with charts and spreadsheets, perhaps conference rooms packed with executives trawling through slides. But these images are missing something important: the potential to bring value to businesses.

New technologies are collaborating with each other to improve the way businesses report and use software. Machine learning and cognitive tools can do much of the work that allows humans to perform more engaging, valuable work.

The winners of the new time will be those who redefine what is meant by a product-led company in its fullest sense, and utilize their products to gain customers, keep them, and expand. To achieve this they’ll have to incorporate PLG principles into how they design, develop and market their products.

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